What is cold-chain logistics?
Cold-chain logistics ensures temperature-controlled storage and transport of perishables like food and medicines, preserving quality and safety throughout the supply chain for optimal delivery.
Packaging
Harvested or manufactured goods undergo cold packaging
Storage
Packged goods are stored in temperature-controlled facility
Transportation
Goods are transported in refrigerated trucks or containers
Delivery
Goods get to the retailers/hospitals/end consumers
Challenges in Cold Chain

Space availability & Refrigerated Transport
The cold chain ecosystem is a closed eco-system and hence warehouses and refrigerated vehicle have limited options to advertise availability. There is a 10 million metric ton shortage of cold storage and only 60% of space is utilized.

Digital Infrastructure Access
Smart SMEs, farmers, FPOs have limited access to digital infrastructure and hence unable to discover cold storage warehouse and transport leading to wastage in food and pharma products

Asset Optimization and Trust
Under utilization of the cold-storage infrastructure, be it warehouse or refrigerated vans in the key challenge. While demand is high, matching the demand to the supply (warehouse + refers) is the key to optimizing the cold chains. Building trust in the cold-chain infrastructure from the ability to manage temperature effectively and be transparent in another key challenge
What is ONDC?
ONDC(Open Network for Digital Commerce) is an open protocol network transforming e - commerce by enabling seamless interoperability among buyers, sellers, and logistics, fostering inclusivity and innovation across industries.


Transforming Cold-Chain Management with ONDC
Streamline operations with automation, enhance efficiency, and bridge gaps in cold-chain logistics effortlessly through ONDC's innovative network.
SheetalSethu Seller App
Empower warehouses and refrigerated trucks to onboard services on ONDC with SLAs and financial rates.
SheetalSethu Buyer App
Discover compliant cold-chain warehouses, track availability, monitor live temperature, and get violation alerts.
SheetalSethu Value-Added Services
Premium services include transport orchestration, tamper-proof temperature audits, and SLA-based freshness scores.
Complete Cold Chain Solutions
Discover our comprehensive suite of digital solutions designed to revolutionize cold chain management
SheetalSethu Seller App
Empower your cold chain business on ONDC
Comprehensive platform for warehouses and refrigerated transport providers to digitize operations and expand market reach.
Key Features
- •Digital onboarding to ONDC network
- •Automated SLA management and tracking
- •Real-time inventory and space management
- •Dynamic pricing and rate card setup
- •Temperature monitoring dashboard
- •Fleet management and route optimization
- •Digital documentation and compliance
- •Performance analytics and reporting
Benefits
- •Increase visibility to potential customers
- •Streamline operations and reduce manual work
- •Ensure regulatory compliance
- •Maximize space utilization
SheetalSethu Buyer App
Smart cold chain discovery and monitoring
One-stop solution for businesses to find, book, and monitor cold chain services with complete transparency.
Key Features
- •ONDC-enabled service discovery
- •Real-time temperature monitoring
- •Instant violation notifications
- •Availability tracking and booking
- •Compliance verification system
- •Historical performance data
- •Quality metrics dashboard
- •Automated reporting system
Benefits
- •Find verified cold chain partners
- •Ensure product quality and safety
- •Reduce spoilage and wastage
- •Track performance in real-time
SheetalSethu Value-Added Services
Premium solutions for enhanced cold chain operations
Advanced features and services designed to optimize cold chain performance and ensure product quality.
Key Features
- •Intelligent transport orchestration
- •Blockchain-based temperature audits
- •Advanced SLA monitoring
- •Product freshness scoring
- •Multi-point temperature validation
- •Predictive maintenance alerts
- •Custom compliance reporting
- •Priority support services
Benefits
- •Enhance operational efficiency
- •Maintain product integrity
- •Build customer trust
- •Reduce operational risks
Team At a Glance
Abhijit Lele
Co-founder
PhD IISc in wireless networks. Formerly with Bosch, Motorola & Samsung
Sachin Karadgi
Co-founder
PhD in Process management from Achen Univ. currently HoD Dept. of Robotics at KLE Technology Univ. Hubli
Prof. Gurunath Gurrala
Advisor
PhD in from IISc with specialization in Model predictive control algorithms. Former Scientist at GE and ORNL Labs
Jitin Rathi
Partner
Masters CS from NIT Kurukshetra and co-founder of serviceplug. Formerly with FedEx and fab hotels
Parthu Balina
Partner
MBA Marketing and Sr. Project Manager at Bosch. Responsible for Logistics business at Bosch